Steven Paul Jobs ( 24 February 1955 – 5 October 2011) , most popularly known as Steve Jobs was the co-founder, chairman and chief executive officer of Apple Inc. He was the pioneer of the personal computer revolution. He was famous for his career in the electronic field of computers and consumers. This became possible through the marketing of Apple computers.
In 1985, Jobs left Apple after losing a power battle with the board of directors. He then founded NeXT, a computer platform development company specializing in the higher education and business market. On the other hand, Apple failed to bring up any new operating system during Job’s absence. Jobs returned to Apple as an adviser, and took control of the company as an interim CEO. By 1998, Jobs brought back Apple to profitability from the verge of bankruptcy. He supervised the development of iMac, iTunes, iPod, iPhone and iPad. These devices are so simple and user friendly that even a child can operate them.
He supervised the company’s Apple Stores, iTunes Store and the App Store too. The success of these products and services brought about steady financial returns for several years and pushed Apple to become the world’s most valuable publicly traded company in 2011. This triumph is regarded as the greatest turnarounds in the business history.
Steve Jobs has been highly acclaimed as a visionary leader. Jobs has changed people’s perspective computer, and how they use it, consume personal media, and how they communicate with each other. Hence i-Books, i-Phones, i-Pods and i-Pads have become extremely popular. Jobs saw and felt the need of Wi-Fi (wireless internet connection) in laptops. It is who made Wi-Fi a standard feature of every laptop, and of many other devices worldwide. So Jobs’ dream to be anywhere anytime became a reality.
Jobs also co-founded and served as chief executive of Pixar Animation Studios. He became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.
1. Choose the best answer from the alternatives. 1×7=7
a. Steve Jobs was the co-founder of −.
(i) Apple (ii) Walt Disney Company
(iii) Pixar Animation Studios (iv) Microsoft
b. Steve Jobs was specialized in the field of −.
(i)networking (ii) software
(iii) photography and consumer (iv) computer
c. Steve was the founder of −.
(i) Apple (ii) Microsoft (iii) Google (iv) NeXT
d. Ipod, ipad, Mac etc are very − to use.
(i) tough (ii) funny (iii) vulnerable (iv) easy
e. Apple became the world’s most valuable publicly traded company in −.
(i) 2011 (ii) 1985 (iii) 1998 (iv) 2006
f. Steve Jobs was a − leader.
(i) powerful (ii) famous (iii) visionary (iv) notorious
g. The products of Apple are −.
(i) very popular (ii) very costly (iii) very appealing (iv) very complicated
Extra Practices
h. Steve Jobs innovative ideas −.
(i) brought about a revolution
(ii) changed the world
(iii) made a big profit
(iv) changed people’s notion regarding computer
i. When did Steve Jobs pass away?
(i) 5 October 2010 (ii) 24 February 2011
(iii) 05 October 2011 (iv) 24 October 2011
j. What does the word Pix mean?
(i) pictures (ii) photograph (iii) i & ii (iv) none of the above
2. Answer the following questions. 2×5 = 10
a. Why did Steve leave Apple?
b. Can you mention some of the products of Apple?
c. Which company was co-founded by Steve Jobs?
d. In which sector Steve Jobs was specialized?
e. How did Apple escape bankruptcy?
Part A : Reading Test (Marks-50)
Read the passage carefully and answer the questions following it. Unit-7: Lesson-8(A)
A car mechanic Paul Jobs and his wife Clara Jobs adopted Steve Jobs. Steve was abandoned at birth. Paul and Clara loved Steve very much. They made him feel that he was 'chosen' and very 'special'.
One of his colleagues, Del Yocam said about Steve, "I think his desire for complete control of whatever he makes derives directly from his personality and the fact that he was abandoned at birth."
Jobs' mother taught him how to read and write before he went to the elementary school. So when he went to school, he found out that he knew everything that the teachers were teaching. He got bored and played pranks to keep him busy. This continued for the first few years. It was clear from his behaviour that he could not accept other people's authority. He said, "I encountered authority of different kind that I have never encountered before, and I did not like it."
A turning point came when he was in grade four. His teacher Imogene Hill watched him very closely for some time and soon found out how to handle him and get things done by him. In order to get things done she used to give him money and food. One day after school, she gave Jobs a workbook with math problems in it. She said, " I want you to take it home and do this." She showed Jobs a huge lollipop and said, " When you are done with it, if you get it mostly right, I will give you this and five dollars." Within two days, Jobs solved the math and returned the book to his teacher. This continued for a couple of months and Jobs enjoyed learning so much that he did not need any return. Also he liked his teacher very much and wanted to please her. In Ms. Hill's class, Jobs felt he was special. At the end of the fourth grade, Jobs did very well. It was clear not only to Jobs and his parents but also to the teachers that he was exceptionally intelligent. The school proposed that Jobs should skip two classes and go into seventh grade. This would mean that Jobs would find the study challenging and he would be motivated to study. His parents had him skip only one grade.
Steven Paul Jobs was the pioneer of the personal computer revolution. He was famous for his career in the electronic field of computers and consumers. Source: Steve Jobs by Walter Isaacson
1. Choose the best answer from the alternatives. 1×7=7
a. Paul Jobs was a ----.
i) driver ii) car mechanic iii) pilot iv) helper
b. Steve did not accept other people’s ---.
i) advice ii) dominance iii) request iv) command
c. The school ---- that Jobs should skip two grades.
i) opposed ii) ordered iii) proposed iv) observed
d. Steve Jobs --- Paul Jobs and Clara Jobs.
i) were adopted by ii) was adopted by iii) was discarded iv) were discarded
e. A turning point came when Steve was in grade ---.
i) four ii) five iii) six iv) two
f. Paul and Clara – Steve very much.
i) hated ii) loved iii) rebuked iv) abhorred
g. Del Yocam was the --- of Steve Jobs.
i) colleague ii) friend iiii) brother iv) cousin
Extra Practices
h. Mother of Jobs taught him how to ---.
i) swim ii) play football iii) read and write iv) fight
i Jobs solved the math’s within ---.
i) two months ii) two weeks iii) two days iv) five days
j. His teacher was ---.
i) Mr Imogene Hill ii) Ms Imogene Hill ii) Bill Gates iv) Del Yocam
k. Paul jobs was a ——.
(i) driver (ii) pilot (iii) car mechanic (iv) bus conductor
l. Steve Jobs was adopted by Paul Jobs and Clara Jobs. Here adopted means——.
(i) legally raised another person's child (ii) left alone
(iii) encountered (iv) motivated
m. When steve was in —— a turning point came.
(i) grade three. (ii) grade four (iii) grade five (iv) grade seven
n The school proposed that Jobs should skip ——.
(i) one class (ii) two classes (iii) no class (iv) three classes
o. Steve did not accept other people's ——.
(ii) advice (ii) request (iii) authority (iv) command
p. Who was Paul Jobs?
(i) teacher (ii) driver (iii) maker (iv) pilot
q Who was Steve Jobs?
(i) baby (ii) daughter (iii) son (iv) kid
2. Answer the following questions. 2×5 = 10
a. What was Steve Jobs famous for?
b. What did the teacher find out watching him very closely?
c. When did a turning point come?
d. What did the school propose?
e. Why did Steve get bored?
Extra Practices
f. What is Paul Jobs?
g. What did Job’s mother teach him?
h. What was the name of his teachers?
i. What did the teacher do to get things done by him?
j. What was Steve Jobs’ role?
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